
OUR MISSION
Explore. Move. Thrive. YOUR Way.
Be a MAVERICK: an independent spirit who blazes their own trail.
Explore. Move. Thrive. The MAVERICKS Way.
Accredited Training Centre & Academy
our mission: to inspire, the mavericks way


Our mission is to engage and inspire like-minded people, wherever they are, to become more active and more connected to nature – The MAVERICKS Way. We encourage people to embrace an active lifestyle, their uniqueness and their heritage, reinforcing a deeper connection with the natural world.
👣 Find your own path
👣 Enjoy your life
👣 Move more
👣 Thrive with nature
👣 Remember who you are, where you came from, and what you’ve seen along the way
- The MAVERICKS Way
Our Mission
Our mission is called “The Mavericks Way”: to help people and communities become more active and more deeply connected to the natural world, in their own way. Through our education and training, we help people reconnect active lifestyles, nature and culture in ways that reflect each person and the communities they call home.

OUR VISION
Our vision is to share The Mavericks Way and empower more people and local communities to find joy in an active lifestyle, rooted in their culture and their local nature.
Explore. Move. Thrive. Your way!

ESG IMPACT & SUSTAINABILITY
ENVIRONMENTAL SUSTAINABILITY POLICY
While creating digital and physical products, for education you will love, we must keep the planet in mind with everything we do. We believe that human beings can exist in harmony with the natural world and that we should see ourselves as part of this rather than something separate. Therefore we work hard to be mindful of our production by following ESG best practice, and our Environmental Sustainability policy, which formalises our commitment to supporting the principles of environmental sustainability and recognises that a sustainable environment is central to our lives and our work. This document is available in PDF format upon request.
ESG IMPACT in our education framework
Our syllabus has been developed to support both ESG (Environmental, Social and Governance) considerations and Quality Standards for Coaching Education, where it matters most: at the grassroots and engagement level, the interaction between coaches and athletes/students. The framework and our courses help us take actionable steps that can immediately be implemented immediately in training and development: they help coaches, athletes, students, and management alike, without interfering with current coaching education systems.

Merchandise & Supply chain
One in every five garments ends up in a landfill without ever being worn. We plan to avoid this by only producing on demand. Only once an order is placed the production and shipping process is started for each order. This avoids overproduction and leftover stock. All our physical products are created on-demand via Printful production & distribution facilities to reduce overproduction. Only up to five sample(s) per design are kept for product development purposes. Our collections favour responsibly-sourced or recycled materials, and we are planning on improving our practices as we develop the brand. Strategically located fulfilment centres help reduce our CO₂ emissions by supplying your garments more locally and shortening the shipping journey. Products are also directly shipped to your home once they have been created, which shortens the supply chain of our products.

ESG IMPACT & SUSTAINABILITY
ENVIRONMENTAL SUSTAINABILITY POLICY
While creating digital and physical products, for education you will love, we must keep the planet in mind with everything we do. We believe that human beings can exist in harmony with the natural world and that we should see ourselves as part of this rather than something separate. Therefore we work hard to be mindful of our production by following ESG best practice, and our Environmental Sustainability policy, which formalises our commitment to supporting the principles of environmental sustainability and recognises that a sustainable environment is central to our lives and our work. This document is available in PDF format upon request.
ESG IMPACT IN OUR EDUCATION FRAMEWORK
The HOLISTIC SCIENCE FRAMEWORK© has been developed to support both ESG (Environmental, Social and Governance) considerations and Quality Standards for Coaching Education, where it matters most: at the grassroots and engagement level, the interaction between coaches and athletes/students. The framework and our courses help us take actionable steps that can immediately be implemented immediately in training and development: they help coaches, athletes, students, and management alike, without interfering with current coaching education systems.
MERCHANDISE & SUPPLY CHAIN
One in every five garments ends up in a landfill without ever being worn. We plan to avoid this by only producing on demand. Only once an order is placed the production and shipping process is started for each order. This avoids overproduction and leftover stock. All our physical products are created on-demand via Printful production & distribution facilities to reduce overproduction. Only up to five sample(s) per design are kept for product development purposes. Our collections favour responsibly-sourced or recycled materials, and we are planning on improving our practices as we develop the brand. Strategically located fulfilment centres help reduce our CO₂ emissions by supplying your garments more locally and shortening the shipping journey. Products are also directly shipped to your home once they have been created, which shortens the supply chain of our products.
THE FUTURE OF ESG IMPACT AT MAVERICKS
Since we are looking to live as much in harmony as possible with nature, we are looking for continuous improvement in sustainability. Please feel free to contact us with any questions or suggestions you might have.
SUpporting the world land trust

Supporting the WLT
MAVERICKS Life Co. proudly supports the World Land Trust (WLT), an international conservation charity that protects the world’s most biologically significant and threatened habitats.

Donations to Buy an Acre
This product includes a 5% donation to the Buy An Acre initiative to protect endangered natural habitats. By protecting land, acre by acre, we are taking the best action to ensure a future for wildlife.

10 Acres Saved in 2022
MAVERICKS Life Co. is proud to have preserved 10 Acres of wildlife (40'468 m2) in 2022 through donations to the World Land Trust. When you buy from our store, you are helping us to buy more natural habitats to protect. Thank you!
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